Case Study
BTQ Technologies
- Deep Tech & AI, FinTech & Digital Assets
Overview
BTQ Technologies is a publicly traded, global quantum technology company founded by a group of elite post-quantum cryptographers. They occupy a unique position in the market by offering a dual-stack approach: Quantum Defense (protecting mission-critical networks and blockchain protocols from quantum decryption) and Quantum Offense (utilizing quantum advantages for energy-efficient mining and validation).
The Challenge: The “Quantum Gap”
Quantum computing is arguably the most complex sector in the entire technology landscape.
- The Conceptual Barrier: For the average retail investor—and even sophisticated institutional allocators—concepts like neutral atom computing, lattice-based cryptography, and Shor’s algorithm are impenetrable.
- The Visibility Problem: As a publicly traded company, BTQ needed more than just regulatory filings; they needed a narrative. The challenge was to take these abstract, high-level cryptographic concepts and translate them into a value proposition that the DeFi generation of investors on X (formerly Twitter) and YouTube could understand and rally behind.
Strategy
“Distribution Enhancement”
Our strategy was not traditional PR; it was a 7-figure Distribution Enhancement campaign designed to be the boots on the ground in the digital trenches where modern financial conversations happen. We bypassed traditional gatekeepers to go directly to the platforms driving retail volume and sentiment: X and YouTube.
Strategic Pillars
1. The “DeFi Native” Translation Layer (X.com) We recognized that the crypto/DeFi community is the most receptive audience for quantum narratives because they already understand the stakes of encryption.
- Tactics: We activated a massive network of large-scale accounts (KOLs) to break down BTQ’s value proposition. Instead of dry corporate announcements, we facilitated DeFi-dedicated tweets that framed BTQ’s defensive capabilities as the only insurance policy for the future of Bitcoin and Solana.
- Narrative Hook: “If you are long crypto, you must be long Quantum Defense.”
2. Visual and Deep-Dive Education (YouTube)
Quantum tech requires time to explain. We utilized YouTube for long-form retention.
- Product Reviews: We moved beyond simple interviews and facilitated actual product reviews and deep dives. We partnered with the largest finance and tech channels to visually deconstruct BTQ’s hardware and software solutions, turning complex whitepapers into digestible 10-minute video essays.
3. Optimization for the AI Era (GEO and AEO)
A core, forward-looking component of our strategy was optimizing for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
- The Logic: We knew that future investors would ask AI agents (like ChatGPT, Perplexity, or Gemini), “What is the best quantum stock?” or “How does BTQ protect Bitcoin?”
- The Execution: By flooding the ecosystem with high-quality, structured content across X and YouTube (platforms heavily indexed by real-time AIs), we effectively trained the search algorithms to associate BTQ with market leader terminology.
Results
The “Distribution Enhancement” campaign successfully bridged the gap between academic cryptography and retail investor enthusiasm.
Dominating the “Town Square”
- X.com Saturation: BTQ transitioned from an unknown ticker to a recognized brand in the Crypto Twitter (CT) ecosystem. The constant stream of mentions from high-authority accounts created a surround-sound effect, normalizing the brand name among retail traders.
- YouTube Authority: The deep-dive videos garnered hundreds of thousands of views from high-intent audiences, serving as evergreen educational assets that continue to onboard new investors months after publication.
AEO/GEO Success
This was one of our most significant technical wins. Due to the volume and specificity of the content we distributed:
- AI Visibility: BTQ now frequently appears as a primary citation in AI-generated answers regarding “Quantum Blockchain Security” and “Publicly Traded Quantum Stocks.” We successfully inserted the brand into the knowledge base of the modern web.
Investor Footprint Expansion
By meeting investors where they are—on their phones, scrolling X, and watching YouTube—we significantly diversified BTQ’s shareholder base. We successfully translated Post-Quantum Cryptography into The Next Great Investment Narrative, justifying the company’s valuation and securing its place in the investor landscape.