Case Study
Elastos
- FinTech & Digital Assets, Blockchain Technology
Overview
Elastos is one of the original and most technologically advanced infrastructure projects in crypto. Founded by Sunny Feng Han (a true Bitcoin OG) and Rong Chen, Elastos isn’t just a blockchain; it is a suite of open-source software that builds a SmartWeb where users truly own their digital life—identity, data, and assets—all secured by the hash power of Bitcoin via merge-mining.
The Challenge: The “OG” Paradox
Elastos possesses a massive, loyal community that has supported the project for years. However, in a market obsessed with the new, legacy projects often struggle to capture fresh attention.
The Goal: We needed to execute a dual-track strategy:
- Re-ignite the Base: Deliver high-frequency, high-quality wins to satisfy the long-term holders.
- Attract the New: Position Elastos’ new Bitcoin Layer 2 (BeL2) technology as a cutting-edge narrative to attract modern liquidity.
Strategy
“The Holistic Blast”
Unlike other campaigns that focus on one vertical, the Elastos mandate was total saturation. We executed a plethora strategy—attacking every possible media vertical simultaneously to create an inescapable sense of momentum.
Strategic Pillars
1. The “Frequency” Engine (Community Loyalty)
We understood that for a community-governed project, silence is death. We implemented a high-frequency distribution strategy.
- The “Blast” Protocol: Every technical update, partnership, or roadmap milestone was amplified across every channel immediately. We didn’t just post; we blasted updates to ensure the community saw constant motion, validating their long-term conviction.
2. The $20M Raise Campaign
We managed the communications and marketing for Elastos’ massive $20 Million Strategic Investment.
- The Mix: This wasn’t just a press release. We coordinated a mixture of Public Marketing (to drive retail sentiment) and Investor Marketing (to validate the valuation).
- Execution: We timed the announcement to coincide with major market upswings and utilized our network to ensure the raise was framed as “Smart Money returning to Bitcoin Layer 2s,” creating a FOMO effect.
3. BeL2 Thought Leadership
We positioned Sunny Feng Han not just as a founder, but as the Godfather of Bitcoin Layer 2s.
- Narrative: We leveraged his history to legitimize BeL2 (Bitcoin Elastos Layer 2) as the true vision of Bitcoin smart contracts, distinguishing it from the hundreds of vaporware L2s flooding the market.
Results
The campaign successfully revitalized the brand, turning a “vintage” project into a trending topic.
Media and Creator Domination
- Tier-1 Coverage: We landed organic features in the absolute largest crypto media outlets in the world. This wasn’t paid placement; this was earned media driven by the strength of our narrative pitching.
- Creator Ecosystem: We secured coverage from the largest crypto creators and YouTubers. By aligning Elastos with the Bitcoin Season narrative, we got top-tier influencers to cover the announcements organically.
The $20 Million Validation
The marketing around the $20M raise was a definitive success. It served as a massive signal of trust to the market, silencing detractors and providing the social proof needed to onboard a new wave of investors and developers into the SmartWeb ecosystem.