Case Study
Moon Mortgage
- Blockchain Technology, FinTech, Digital Asset Lending
Overview
Moon Mortgage: Disruptive Innovation in Digital Asset Lending
Moon Mortgage was a young, disruptive FinTech company operating in the digital asset lending space. Having successfully completed a recent funding round, the company had virtually no existing media exposure. This engagement was a true test of the BlockWire model: taking a zero-visibility startup and rapidly accelerating its market presence during a highly competitive bull market.
The Challenge: Breaking Through the Noise
Launching a new financial service during a bull cycle means competing with thousands of announcements and highly funded, established projects.
- Zero Baseline: The company needed to create a credible media footprint from scratch to convert the seed funding announcement into investor confidence.
- High Credibility Requirement: Operating in lending, Moon Mortgage could not afford to be seen as speculative; the media coverage needed to position them as a reliable, innovative, and financially sound entity.
The Goal: Strategic Media Acceleration
BlockWire was tasked with using the funding announcement as leverage to secure organic coverage in Tier 1 publications (crypto and financial) and position the company as a pioneering innovator in the high-stakes lending sector.
- Strategic Objective: Transform a seed funding milestone into authoritative media validation, establishing Moon Mortgage as a credible and forward-thinking player in digital asset lending.
Strategy
The Funding-as-Leverage Strategy
BlockWire utilized the company’s successful raise as the core strategic hook. We shifted the narrative from “we raised money” to “we are solving a fundamental problem in finance.” This approach enabled us to organically pitch to top-tier journalists, who are typically reluctant to cover paid press releases.
Strategic Pillars
- Organic Pitching to Tier 1: We actively pitched the announcement to Tier 1 crypto and financial outlets (CoinDesk, Nasdaq News). We did not rely on simple wire distribution; instead, we offered these journalists an exclusive perspective on how Moon Mortgage’s product was “groundbreaking,” validating the high-quality journalism ethos of the publications.
- “Innovator” Narrative Construction: The focus of all pitching and content was on the groundbreaking product launch and the financial innovation the company represented, successfully moving the conversation beyond the funding amount and toward long-term business utility.
- Maximizing Conference Support: We ensured the founder’s presence at key industry events was fully monetized. This included scheduling media interviews and facilitating strategic networking to amplify the funding news in person.
Results
The Outcome: Instant Credibility for an Early-Stage Innovator
The immediate success of the campaign validated BlockWire’s strategic model for early-stage startups, securing credibility and mass exposure for a company with no prior media footprint.
Unprecedented Startup Credibility
- Tier 1 Organic Placements: BlockWire successfully secured organic, featured coverage in some of the most respected and high-authority publications in the industry, including CoinDesk, Bitcoin Magazine, and Nasdaq News.
- Credibility Amplification: The coverage highlighted the company’s funding success, directly enhancing Moon Mortgage’s credibility in the blockchain industry and positioning them as a serious, well-backed entity in the highly competitive lending space.
- Rapid Market Integration: The concentrated media placements during the bull market positioned the company as an innovator in its sector, directly contributing to early user adoption and brand recognition.
Conclusion
Moon Mortgage stands as a testament to the power of targeted, organic PR for emerging FinTech. BlockWire successfully took a company with zero PR exposure and, by strategically leveraging their funding announcement, secured top-tier placements that delivered instant credibility and market validation, establishing the foundation for their future success.